:root{
  --ink:#1b1425;
  --ink-soft:#5b5468;
  --bg:#faf8fb;
  --card:#ffffff;
  --accent:#a8326e;
  --accent-dark:#7d1f52;
  --accent-soft:#f5e3ec;
  --gold:#c9973f;
  --border:#ece5ee;
}
*{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;}
body{
  font-family:'Inter',sans-serif;
  color:var(--ink);
  background:var(--bg);
  line-height:1.6;
  overflow-x:hidden;
}
h1,h2,h3,.brand{font-family:'Poppins',sans-serif;}
a{color:inherit;text-decoration:none;}
.container{max-width:1160px;margin:0 auto;padding:0 48px;}

/* header */
header{
  position:sticky;top:0;z-index:150;
  background:rgba(250,248,251,.9);
  backdrop-filter:blur(8px);
  border-bottom:1px solid var(--border);
}
.nav{display:flex;align-items:center;justify-content:space-between;padding-top:28px;padding-bottom:28px;}
.brand{font-weight:700;font-size:1.6rem;color:var(--accent-dark);display:flex;align-items:center;gap:8px;margin-right:48px;}
@media(max-width:768px){.container{padding-left:24px;padding-right:24px;} .nav{padding-top:18px;padding-bottom:18px;}}
.brand span{color:var(--gold);}
.nav ul{gap:32px;list-style:none;}
.nav ul a{font-weight:500;font-size:.95rem;color:var(--ink-soft);transition:color .2s;}
.nav ul a:hover,.nav ul a.active{color:var(--accent);}
.btn{
  display:inline-block;padding:12px 26px;border-radius:999px;font-weight:600;font-size:.95rem;
  transition:transform .15s, box-shadow .15s;
}
.btn-primary{background:var(--accent);color:#fff;box-shadow:0 8px 20px rgba(168,50,110,.25);}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 12px 24px rgba(168,50,110,.32);}
.btn-ghost{border:1.5px solid var(--border);color:var(--ink);}
.btn-ghost:hover{border-color:var(--accent);color:var(--accent);}
.navcta{display:none;}
@media(min-width:860px){.navcta{display:inline-block;}}
.navlinks{display:none;}
@media(min-width:860px){.navlinks{display:flex;}}

/* hamburger + mobile menu */
.hamburger{
  display:flex;flex-direction:column;justify-content:center;gap:5px;
  width:40px;height:40px;border:none;background:none;cursor:pointer;padding:0;margin-left:12px;
}
@media(min-width:860px){.hamburger{display:none;}}
.hamburger span{display:block;width:100%;height:2.5px;background:var(--ink);border-radius:2px;transition:transform .2s, opacity .2s;}
.hamburger.open span:nth-child(1){transform:translateY(7.5px) rotate(45deg);}
.hamburger.open span:nth-child(2){opacity:0;}
.hamburger.open span:nth-child(3){transform:translateY(-7.5px) rotate(-45deg);}

.mobile-menu{
  display:none;position:fixed;top:0;right:0;bottom:0;width:min(300px,80vw);z-index:100;
  background:var(--card);box-shadow:-10px 0 40px rgba(0,0,0,.15);
  padding:100px 28px 28px;flex-direction:column;
}
.mobile-menu.open{display:flex;}
.mobile-menu ul{list-style:none;display:flex;flex-direction:column;gap:4px;}
.mobile-menu ul a{display:block;padding:14px 4px;font-weight:600;font-size:1.05rem;color:var(--ink);border-bottom:1px solid var(--border);}
.mobile-menu ul a.active{color:var(--accent);}
@media(min-width:860px){.mobile-menu{display:none !important;}}

.mobile-menu-backdrop{display:none;position:fixed;inset:0;background:rgba(15,10,20,.4);z-index:90;}
.mobile-menu-backdrop.open{display:block;}
@media(min-width:860px){.mobile-menu-backdrop{display:none !important;}}

/* page header (non-home pages) */
.page-hero{padding:32px 0 24px;text-align:center;}
.page-hero .eyebrow{margin-bottom:16px;}
.page-hero h1{font-size:2.3rem;font-weight:700;margin-bottom:14px;}
.page-hero p{color:var(--ink-soft);font-size:1.05rem;max-width:600px;margin:0 auto;}
.page-hero + section{padding-top:24px;}
@media(max-width:600px){.page-hero{padding:20px 0 16px;}}

/* hero (home) */
.hero{padding:96px 0 80px;position:relative;overflow:hidden;}
@media(max-width:600px){.hero{padding:36px 0 48px;}}
.hero::before{
  content:"";position:absolute;top:-120px;right:-160px;width:520px;height:520px;border-radius:50%;
  background:radial-gradient(circle,var(--accent-soft) 0%, transparent 70%);
}
.hero-grid{display:grid;grid-template-columns:1fr;gap:48px;position:relative;}
.hero-grid > *{min-width:0;}
@media(min-width:960px){.hero-grid{grid-template-columns:1.1fr .9fr;align-items:center;}}
.eyebrow{
  display:inline-flex;align-items:center;gap:8px;background:var(--accent-soft);color:var(--accent-dark);
  padding:6px 16px;border-radius:999px;font-size:.85rem;font-weight:600;margin-bottom:20px;
}
.hero h1{font-size:2.6rem;line-height:1.15;font-weight:700;margin-bottom:22px;}
@media(min-width:640px){.hero h1{font-size:3.2rem;}}
.hero h1 em{font-style:normal;color:var(--accent);}
.hero p.lead{font-size:1.15rem;color:var(--ink-soft);margin-bottom:34px;max-width:520px;}
.hero-actions{display:flex;flex-wrap:wrap;gap:16px;}
.hero-visual{
  background:linear-gradient(160deg,var(--accent) 0%, var(--accent-dark) 100%);
  border-radius:28px;padding:36px;color:#fff;position:relative;
  box-shadow:0 30px 60px -20px rgba(125,31,82,.45);
}
.hero-visual .stat{display:flex;justify-content:space-between;align-items:center;gap:16px;padding:14px 0;border-bottom:1px solid rgba(255,255,255,.18);}
.hero-visual .stat:last-child{border-bottom:none;}
.hero-visual .stat b{font-size:1.6rem;display:block;font-family:'Poppins',sans-serif;text-align:right;}
.hero-visual .stat span{font-size:.85rem;opacity:.85;flex-shrink:0;}
@media(max-width:480px){
  .hero-visual .stat{flex-direction:column;align-items:flex-start;gap:4px;}
  .hero-visual .stat b{font-size:1.3rem;text-align:left;}
}

/* trust bar */
.trust{padding:28px 0;border-top:1px solid var(--border);border-bottom:1px solid var(--border);}
.trust .container{display:flex;flex-wrap:wrap;gap:28px;justify-content:space-between;align-items:center;color:var(--ink-soft);font-size:.9rem;}
.trust strong{color:var(--ink);}

/* sections */
section{padding:88px 0;}
main > section:last-of-type{padding-bottom:32px;}
main > section + section{padding-top:32px;}
.section-head{max-width:640px;margin:0 auto 56px;text-align:center;}
.section-head .eyebrow{margin-bottom:16px;}
.section-head h2{font-size:2.1rem;font-weight:700;margin-bottom:14px;}
.section-head p{color:var(--ink-soft);font-size:1.05rem;}

.features{display:grid;grid-template-columns:1fr;gap:24px;}
@media(min-width:700px){.features{grid-template-columns:repeat(2,1fr);}}
@media(min-width:1024px){.features{grid-template-columns:repeat(3,1fr);}}
.feature-card{
  background:var(--card);border:1px solid var(--border);border-radius:20px;padding:32px;
  transition:transform .2s, box-shadow .2s;
}
.feature-card:hover{transform:translateY(-4px);box-shadow:0 20px 40px -20px rgba(27,20,37,.18);}
.feature-icon{
  width:52px;height:52px;border-radius:14px;background:var(--accent-soft);color:var(--accent);
  display:flex;align-items:center;justify-content:center;font-size:1.4rem;margin-bottom:18px;
}
.feature-card h3{font-size:1.15rem;margin-bottom:10px;}
.feature-card p{color:var(--ink-soft);font-size:.95rem;}

/* how it works */
.how{background:var(--card);}
.steps{display:grid;grid-template-columns:1fr;gap:32px;counter-reset:step;}
@media(min-width:860px){.steps{grid-template-columns:repeat(4,1fr);}}
.step{position:relative;padding-top:52px;}
.step::before{
  counter-increment:step;content:counter(step);
  position:absolute;top:0;left:0;width:40px;height:40px;border-radius:12px;
  background:var(--accent);color:#fff;display:flex;align-items:center;justify-content:center;
  font-family:'Poppins',sans-serif;font-weight:700;
}
.step h3{font-size:1.05rem;margin-bottom:8px;}
.step p{color:var(--ink-soft);font-size:.92rem;}

/* audiences / benefits */
.audience-grid{display:grid;grid-template-columns:1fr;gap:24px;}
@media(min-width:860px){.audience-grid{grid-template-columns:repeat(3,1fr);}}
.audience-card{
  border-radius:20px;padding:36px;border:1px solid var(--border);background:var(--card);
}
.audience-card h3{font-size:1.3rem;margin-bottom:12px;color:var(--accent-dark);}
.audience-card ul{list-style:none;margin-top:16px;}
.audience-card li{padding:8px 0;padding-left:26px;position:relative;color:var(--ink-soft);font-size:.95rem;}
.audience-card li::before{content:"✓";position:absolute;left:0;color:var(--gold);font-weight:700;}

/* video demo placeholder */
.video-placeholder{
  max-width:820px;margin:0 auto;position:relative;padding-top:46%;border-radius:20px;overflow:hidden;
  background:linear-gradient(135deg,var(--accent-dark),var(--accent));
}
.video-placeholder-inner{
  position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:16px;color:#fff;
}
.video-placeholder .play-icon{
  width:76px;height:76px;border-radius:50%;background:rgba(255,255,255,.2);border:2px solid rgba(255,255,255,.5);
  display:flex;align-items:center;justify-content:center;font-size:1.6rem;padding-left:6px;
}
.video-placeholder-inner p{font-weight:600;opacity:.9;}

/* ROI calculator */
.roi-box{
  max-width:920px;margin:0 auto;
  background:var(--card);border:1px solid var(--border);border-radius:24px;padding:40px;
}
.roi-box::after{content:"";display:block;clear:both;}
.roi-inputs{display:flex;flex-direction:column;gap:20px;width:100%;margin-bottom:32px;}
.roi-inputs label{font-size:.9rem;font-weight:600;color:var(--ink);display:flex;flex-direction:column;gap:10px;}
.roi-inputs label strong{color:var(--accent-dark);font-family:'Poppins',sans-serif;font-size:1.05rem;}
.roi-inputs input[type="range"]{
  -webkit-appearance:none;appearance:none;width:100%;height:6px;border-radius:999px;
  background:var(--border);outline:none;cursor:pointer;margin:4px 0;
}
.roi-inputs input[type="range"]::-webkit-slider-thumb{
  -webkit-appearance:none;appearance:none;width:22px;height:22px;border-radius:50%;
  background:var(--accent);border:3px solid #fff;box-shadow:0 2px 8px rgba(168,50,110,.4);cursor:pointer;
}
.roi-inputs input[type="range"]::-moz-range-thumb{
  width:22px;height:22px;border-radius:50%;background:var(--accent);border:3px solid #fff;
  box-shadow:0 2px 8px rgba(168,50,110,.4);cursor:pointer;
}
.roi-inputs input[type="range"]:focus::-webkit-slider-thumb{box-shadow:0 0 0 4px var(--accent-soft);}
.roi-result{
  text-align:center;background:var(--accent-soft);border-radius:18px;padding:32px 24px;
  width:100%;
}
@media(min-width:780px){
  .roi-inputs{float:left;width:46%;margin-bottom:0;}
  .roi-result{float:right;width:46%;}
}
.roi-result span{font-size:.9rem;color:var(--ink-soft);display:block;margin-bottom:8px;}
.roi-result b{font-family:'Poppins',sans-serif;font-size:2.4rem;color:var(--accent-dark);display:block;}
.roi-yearly{margin-top:8px !important;font-size:.85rem !important;}
.roi-hours{margin-top:16px;padding-top:16px;border-top:1px solid var(--border);font-size:.9rem;color:var(--ink);}
.roi-hours b{font-family:'Poppins',sans-serif;color:var(--accent-dark);}
.roi-note{font-size:.78rem;color:var(--ink-soft);margin-top:18px;text-align:left;opacity:.85;}

/* FAQ */
.faq-list{max-width:760px;margin:0 auto;display:flex;flex-direction:column;gap:14px;}
.faq-item{border:1px solid var(--border);border-radius:16px;background:var(--card);overflow:hidden;}
.faq-question{
  display:flex;align-items:center;justify-content:space-between;gap:16px;
  padding:20px 24px;cursor:pointer;font-weight:600;font-size:1rem;user-select:none;
}
.faq-question .icon{
  width:28px;height:28px;border-radius:50%;background:var(--accent-soft);color:var(--accent-dark);
  display:flex;align-items:center;justify-content:center;flex-shrink:0;transition:transform .2s;font-size:.9rem;
}
.faq-item.open .faq-question .icon{transform:rotate(45deg);}
.faq-answer{max-height:0;overflow:hidden;transition:max-height .25s ease;}
.faq-answer p{padding:0 24px 20px;color:var(--ink-soft);font-size:.95rem;}
.faq-item.open .faq-answer{max-height:300px;}

/* cta */
.cta{
  background:linear-gradient(135deg,var(--accent-dark),var(--accent));
  border-radius:28px;padding:64px 40px;text-align:center;color:#fff;margin:0 24px;
}
.cta h2{font-size:2rem;margin-bottom:16px;font-family:'Poppins',sans-serif;}
@media(max-width:600px){
  .cta{margin:0 12px;padding:40px 20px;border-radius:20px;}
  .cta h2{font-size:1.5rem;}
}
.cta p{opacity:.9;max-width:520px;margin:0 auto 32px;}
.cta .btn-primary{background:#fff;color:var(--accent-dark);box-shadow:none;}
.cta .btn-primary:hover{transform:translateY(-2px);box-shadow:0 14px 28px rgba(0,0,0,.2);}
.cta-actions{display:flex;gap:16px;justify-content:center;flex-wrap:wrap;}
.cta-whatsapp{border:1.5px solid rgba(255,255,255,.5);color:#fff;}
.cta-whatsapp:hover{border-color:#fff;background:rgba(255,255,255,.12);color:#fff;}

.newsletter{background:var(--accent-soft);padding:0;}
.newsletter-inner{
  display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;
  padding-top:36px;padding-bottom:36px;
}
.newsletter-text h3{font-size:1.15rem;margin-bottom:4px;color:var(--accent-dark);}
.newsletter-text p{color:var(--ink-soft);font-size:.9rem;max-width:420px;}
.newsletter-form{display:flex;gap:10px;flex-wrap:wrap;}
.newsletter-form input{
  padding:12px 16px;border-radius:999px;border:1.5px solid var(--border);
  font-family:'Inter',sans-serif;font-size:.95rem;min-width:220px;background:var(--card);color:var(--ink);
}
.newsletter-form input:focus{outline:none;border-color:var(--accent);}
.newsletter-form button{border:none;cursor:pointer;font-family:inherit;}
.newsletter-success{font-weight:600;color:var(--accent-dark);font-size:1rem;}
.hp-field{position:absolute;left:-9999px;top:-9999px;width:1px;height:1px;overflow:hidden;}

footer{padding:56px 0 32px;color:var(--ink-soft);font-size:.9rem;}
.footer-grid{display:flex;flex-wrap:wrap;justify-content:space-between;gap:24px;padding-bottom:32px;border-bottom:1px solid var(--border);margin-bottom:24px;}
.footer-brand{font-family:'Poppins',sans-serif;font-weight:700;color:var(--ink);font-size:1.2rem;}
.footer-cols{display:flex;gap:64px;flex-wrap:wrap;}
.footer-cols h4{font-size:.85rem;text-transform:uppercase;letter-spacing:.06em;color:var(--ink);margin-bottom:14px;}
.footer-cols li{list-style:none;margin-bottom:8px;}
.footer-bottom{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;}

@media(prefers-color-scheme:dark){
  :root{
    --ink:#f2eef5; --ink-soft:#b8afc4; --bg:#160f1c; --card:#1f1728; --border:#31263c;
    --accent-soft:#3a2130;
  }
  header{background:rgba(22,15,28,.85);}
  .cta .btn-primary{color:var(--accent-dark);}
}

/* comparison table */
.compare-table-wrap{max-width:920px;margin:0 auto;overflow-x:auto;border-radius:20px;border:1px solid var(--border);}
.compare-table{width:100%;border-collapse:collapse;min-width:600px;background:var(--card);}
.compare-table th,.compare-table td{padding:16px 18px;text-align:center;font-size:.92rem;border-bottom:1px solid var(--border);}
.compare-table th:first-child,.compare-table td:first-child{text-align:left;font-weight:600;color:var(--ink);}
.compare-table thead th{background:var(--bg);font-weight:700;color:var(--ink);}
.compare-table tbody tr:last-child td{border-bottom:none;}
.compare-table .compare-highlight{background:var(--accent-soft);color:var(--accent-dark);font-weight:700;font-size:1.1rem;}
.compare-table thead th.compare-highlight{font-size:.95rem;}

/* blog */
.blog-grid{display:grid;grid-template-columns:1fr;gap:24px;}
@media(min-width:700px){.blog-grid{grid-template-columns:repeat(2,1fr);}}
@media(min-width:1024px){.blog-grid{grid-template-columns:repeat(3,1fr);}}
.blog-card{background:var(--card);border:1px solid var(--border);border-radius:20px;padding:28px;transition:transform .2s, box-shadow .2s;display:flex;flex-direction:column;}
.blog-card:hover{transform:translateY(-4px);box-shadow:0 20px 40px -20px rgba(27,20,37,.18);}
.blog-card .blog-tag{display:inline-block;background:var(--accent-soft);color:var(--accent-dark);font-size:.75rem;font-weight:600;padding:4px 12px;border-radius:999px;margin-bottom:14px;width:fit-content;}
.blog-card h3{font-size:1.15rem;margin-bottom:10px;}
.blog-card p{color:var(--ink-soft);font-size:.92rem;flex-grow:1;margin-bottom:16px;}
.blog-card a.read-more{font-weight:600;font-size:.9rem;color:var(--accent);}

.article-content{max-width:720px;margin:0 auto;color:var(--ink-soft);font-size:1.02rem;}
.article-content h2{color:var(--ink);font-size:1.5rem;margin:36px 0 14px;}
.article-content h2:first-child{margin-top:0;}
.article-content h3{color:var(--ink);font-size:1.15rem;margin:24px 0 10px;}
.article-content p{margin-bottom:16px;}
.article-content ul,.article-content ol{margin:0 0 16px 20px;}
.article-content li{margin-bottom:8px;}
.article-content .article-meta{font-size:.85rem;opacity:.7;margin-bottom:32px;}
.article-content .article-cta{
  background:var(--accent-soft);border-radius:16px;padding:24px;margin:32px 0;text-align:center;
}
.article-content .article-cta p{margin-bottom:14px;color:var(--ink);font-weight:600;}

/* legal pages */
.legal-content{max-width:760px;margin:0 auto;color:var(--ink-soft);}
.legal-content h2{color:var(--ink);font-size:1.3rem;margin:36px 0 12px;}
.legal-content h2:first-child{margin-top:0;}
.legal-content p{margin-bottom:14px;}
.legal-content ul{margin:0 0 14px 20px;}
.legal-content li{margin-bottom:6px;}
.legal-content .legal-updated{font-size:.85rem;opacity:.7;margin-bottom:32px;}

/* whatsapp floating button */
.whatsapp-float{
  position:fixed;bottom:24px;right:24px;z-index:60;
  width:58px;height:58px;border-radius:50%;background:#25D366;
  display:flex;align-items:center;justify-content:center;
  box-shadow:0 8px 24px rgba(0,0,0,.25);transition:transform .2s;
}
.whatsapp-float:hover{transform:scale(1.08);}
@media(max-width:600px){.whatsapp-float{width:52px;height:52px;bottom:18px;right:18px;}}

/* modal */
.modal-overlay{
  display:none;position:fixed;inset:0;background:rgba(15,10,20,.55);z-index:200;
  align-items:center;justify-content:center;padding:20px;backdrop-filter:blur(2px);
}
.modal-overlay.open{display:flex;}
.modal-box{
  background:var(--card);border-radius:22px;max-width:460px;width:100%;padding:36px;
  position:relative;box-shadow:0 30px 70px -20px rgba(0,0,0,.4);
  max-height:90vh;overflow-y:auto;
}
.modal-close{
  position:absolute;top:18px;right:18px;width:34px;height:34px;border-radius:50%;border:none;
  background:var(--accent-soft);color:var(--accent-dark);font-size:1.1rem;cursor:pointer;
  display:flex;align-items:center;justify-content:center;transition:background .15s;
}
.modal-close:hover{background:var(--accent);color:#fff;}
.modal-box h3{font-size:1.4rem;margin-bottom:8px;}
.modal-box .modal-sub{color:var(--ink-soft);font-size:.92rem;margin-bottom:24px;}
.modal-form label{display:block;font-size:.85rem;font-weight:600;margin-bottom:6px;margin-top:16px;}
.modal-form label:first-of-type{margin-top:0;}
.modal-form input,.modal-form textarea{
  width:100%;padding:11px 14px;border-radius:10px;border:1.5px solid var(--border);
  font-family:'Inter',sans-serif;font-size:.95rem;color:var(--ink);background:var(--bg);
}
.modal-form input:focus,.modal-form textarea:focus{outline:none;border-color:var(--accent);}
.modal-form textarea{resize:vertical;min-height:80px;}
.modal-form .btn-primary{width:100%;margin-top:24px;border:none;cursor:pointer;font-family:inherit;}
.modal-success{display:none;text-align:center;padding:12px 0;}
.modal-success.open{display:block;}
.modal-success .tick{
  width:56px;height:56px;border-radius:50%;background:var(--accent-soft);color:var(--accent);
  display:flex;align-items:center;justify-content:center;font-size:1.6rem;margin:0 auto 16px;
}

/* guida no-show (lead magnet) */
.guida-layout{display:flex;flex-direction:column;gap:32px;}
.guida-content h2{font-size:1.3rem;margin-bottom:16px;}
.guida-lista{list-style:none;display:flex;flex-direction:column;gap:12px;margin-bottom:20px;}
.guida-lista li{padding-left:28px;position:relative;color:var(--ink-soft);}
.guida-lista li::before{content:"✓";position:absolute;left:0;color:var(--accent);font-weight:700;}
.guida-nota{font-size:.85rem;color:var(--ink-soft);}
.guida-form-box{background:var(--card);border:1px solid var(--border);border-radius:18px;padding:28px;}
.guida-form-box label{display:block;font-weight:600;font-size:.9rem;margin-bottom:8px;}
.guida-form-box input[type="email"]{
  width:100%;padding:12px 14px;border-radius:10px;border:1.5px solid var(--border);
  font-family:'Inter',sans-serif;font-size:1rem;background:var(--bg);color:var(--ink);
}
.guida-form-box input[type="email"]:focus{outline:none;border-color:var(--accent);}
@media(min-width:860px){
  .guida-layout{flex-direction:row;align-items:flex-start;}
  .guida-content{flex:1.3;}
  .guida-form-box{flex:1;position:sticky;top:100px;}
}